NCT07850037 Evaluation of a Brief Influencer-Delivered Body Image Video
| NCT ID | NCT07850037 |
| Status | Recruiting |
| Phase | — |
| Sponsor | University of the West of England |
| Condition | Body Image |
| Study Type | INTERVENTIONAL |
| Enrollment | 1,600 participants |
| Start Date | 2026-10-19 |
| Primary Completion | 2026-10-30 |
Eligibility & Interventions
Eligibility Fast-Check
Enter your details for a quick preliminary check. This does not replace medical advice.
What to Expect as a Participant
You will actively receive the study intervention — which may be a drug, biologic, device, or procedure.
This trial targets 1,600 participants in total. It began in 2026-10-19 with a primary completion date of 2026-10-30.
⚠ This information is for research awareness only. Always consult your physician before joining any clinical trial. Participation is voluntary and you may withdraw at any time.
Brief Summary
A 60-second video will be created by a high-engaging adult female influencer via a partnership with an influencer agency, Dove/Unilever, and CAR to be delivered by the same influencer to her followers on Instagram and TikTok. The video will focus on sharing an evidence-informed exercise to support challenging appearance ideals and the development of body confidence among adult women. The research will involve three distinct parts: * Conduct an online two-arm randomised control trial (RCT) with between 1000 to 1600 women to evaluate acceptability and efficacy of an influencer-delivered intervention video (versus an active control video) * Explore the feasibility of recruiting participants via influencers on their social media platforms in the same two-arm RCT * Conduct an online survey with 10-20 Canadian influencers recruited via an influencer agency to assess influencer opinions on creating and delivering evidence-based body image and other mental health content on their social media platforms, as well as their views on recruiting their followers for research participation
Eligibility Criteria
Inclusion Criteria: * identifies as a woman 18 years or older * follows the female influencer delivering the video; however, this inclusion criteria will NOT apply if the contingency recruitment plan via Prolific is executed Exclusion Criteria: * self-reported not being fluent in English (reading and writing)
Contact & Investigator
Sharon Haywood, DPhil
PRINCIPAL INVESTIGATOR
University of the West of England
Frequently Asked Questions
Who can join the NCT07850037 clinical trial?
This trial is open to female participants only, aged 18 Years or older, studying Body Image. Full inclusion and exclusion criteria are listed in the Eligibility Criteria section. Always confirm your eligibility with the research team before applying.
Is NCT07850037 currently recruiting?
Yes, NCT07850037 is actively recruiting participants. Contact the research team at sharon.haywood@uwe.ac.uk for enrollment information.
Where is the NCT07850037 trial being conducted?
This trial is being conducted at Bristol, United Kingdom.
Who is sponsoring the NCT07850037 clinical trial?
NCT07850037 is sponsored by University of the West of England. The principal investigator is Sharon Haywood, DPhil at University of the West of England. The trial plans to enroll 1,600 participants.