Trial Parameters
Condition Health Behavior
Sponsor UNC Lineberger Comprehensive Cancer Center
Study Type INTERVENTIONAL
Phase N/A
Enrollment 1,500
Sex ALL
Min Age 21 Years
Max Age 99 Years
Start Date 2025-10-10
Completion 2026-09-17
Interventions
Natural ClaimSugar ClaimFruit Claim
Brief Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Eligibility Criteria
Inclusion Criteria: * Adults ages 21 years and older * Consumed alcohol at least once in the last year * Able to complete a survey in English Exclusion Criteria: \- Not living in the US